Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

You may have just heard that Google is adding its take on the “like” button — which it is calling the “plus-one” . The plus-one is Google speak for making search more social and to combat that growing omnipotence of Facebook. This new feature will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and Twitter. Users will be able to view the total number of plus-one votes and the names of their contacts who have posted their preference.

If you caught the latest 60 Minutes interview with Mark Zuckerberg, it was reported that Faceook has overtaken Google in terms of preference for web search and page views. Facebook also reports that an astounding 75% of its users log in every single day and many people use it actively to research products and companies – not by viewing their websites but by looking at what their friends have to say about these brands and businesses. Seems like in addition to SEO, pay-per-click and content marketing, we now have an even more powerful web optimization formula – it’s called “He Says/She Says” – and you don’t even need to be a tech guru to figure that one out!
Google has been all knowing and all powerful in the area of internet search for quite some time – heaven help you if you did something to influence your SEO ranking and they didn’t “like it”. They could wipe you off the world wide web map by dropping you down to page 99 and their was nothing you could do about it.
Times sure have changed… Google has lost more senior managers and IT developers to Facebook than any other single company in the past year. Google must innovate now or it will surely go the way of Altavistsa. I know, I know… some of you Gen Y’s out there are saying Alta- who? Enough said. 🙂

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Discipline and attention to details is more important than ever if you want to succeed in challenging economic times. Take a look around… competitors are closing their doors – which means more potential customers for the businesses that DO survive. And in times like these, it’s going to take more than “thinking outside the box” and goodwill with existing customers to secure the survival of your business.

You may have been lucky over the past few years – you may have found it possible to operate without a detailed, written plan and systems/processes. But the global economic crisis has changed all of that. If you want to thrive, there is only one thing that is for sure – uncertain times call for deliberate decisions and proven practices.

So here are & top tactics to recession-proof your business.

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Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

The restaurants and promenades in the Docklands (Melbourne) were packed on Monday, night with couples. It was after all Valentine’s Day – the day when everyone declares their undying love for each other… well, at least their “commercial love”.

Apparently, if NAB has anything to do with it, February 15th is now the official day of the year to break off a bad relationship – the “unValentines Day”. I wonder how long it will take for chocolatiers, greeting card companies and florists to create some products to commemorate this special occasion?

The obvious question that no one seems to be asking is “why was the NAB dating both the ANZ and CBA in the first place?”

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Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

Life isn’t always easy – there can be no question about that. It’s unpredictable and it’s often hard to make sense of what happens. Some of the events in our journey end up being nothing more than minor irritants, while others are more like being hit by a Mack truck at 200 kph.

Regardless – we have to play the hand we are dealt.

Part of the process of coming to terms with whatever occurs in your life is to find a way to make sense of it. If science indicates that objective reality doesn’t actually exist, it is very much up to us to create a reality that helps us move on and find some meaning. As W Mitchell so accurately points out, ‘It’s not what happens to you, it’s what you do about it that matters’.

I like to think of it as choosing to ‘make chicken soup out of chicken shit’. And it is often in these times of desperation or perspiration that we accomplish our greatest achievements. We play the hand that we have been dealt and in so doing we stretch beyond the finite boundaries of probability and skill into the realm of possibility and inspiration.

For Christopher Reeve a random riding accident changed his life. Everything he was in terms of his career and how people perceived him vanished the instant he hit the ground. And yet he was able to muster his resources and master his own mind so as to find a reason to carry on. I’m sure becoming paralysed was not part of his life plan. I’m sure there must have been times that he was angry and bitter, but these feelings obviously didn’t consume him.

The simple truth is that Christopher Reeves found himself in a wheelchair at just 43 years old. Nothing could be done to change that. There was no way to wind back the clock and no way to repair the damage. His condition was permanent. But his state of mind and any negative emotions he felt were temporary and 100% within his control. He had two options: (1) let the event consume his life and extinguish his spirit or (2) accept his condition and make the best use of his time and influence to advance science in the hope that someday others with spinal cord injuries might walk again. In many ways, he became more of a superhero after his accident than he had previously been in his film roles because he created a vision and a purpose that was bigger than the event that changed his life.

He accepted the cards he was dealt in the game of life and he played with the courage, determination and strength of character of a superhero. Perhaps Christopher himself said it best, ‘I think a hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles. They are the real heroes, and so are the families and friends who have stood by them.’

Perhaps today, January 5th, 2011…….yes TODAY – is the perfect time for us to all stand back and celebrate the superhero within ourselves and others. If we choose to play the hand we have been dealt to the best of our ability…I think we will all look back [someday] and agree that the “game” was worthwhile.

Rhondalynn Korolak

Rhondalynn Korolak

Did you know that inventory is one of the great hidden costs of business?

Business owners should understand its importance of keeping it under control.  Visit http://www.financialforeplaybook.com  for more on this story…

Is Inventory Killing Your Business?

Did you know that inventory is one of the great hidden costs of business?Very few business owners understand its importance and the significance of keeping it under control. Inventory ties up your cash while providing little benefit to revenue – until the items are sold.  Excessive inventory can weigh a business down and ultimately lead to revenue losses.

Excess inventory is so often the primary cause of cash flow problems that it is worth your time and effort to consider how your current stock holdings are affecting the health of your business. And it’s why you should have a clear understanding of how much inventory you have, how much you should realistically have, what it’s worth today, and how old it is. 

Every time you buy stock for your business, you should see the purchase as an investment. Like any other investment, you should expect it to provide you with a financial return in a short period of time.  If there is a significant gap between when you buy the goods and when you turn them into cash by selling them and collecting the money, you need to re-assess the value of your investment. 

When you spend before you earn you are effectively taking out a loan for the intervening period. Very often this will require a ‘real’ loan from some sort of finance company, a delay in paying suppliers or a delay in paying yourself.  If you want to improve the cash flow and health of your business quickly and without spending a dime on advertising, take some time out today to review your stock levels and get rid of excess inventory. 

 

 


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