puppetSnagging more customers doesn’t have to be tedious, expensive and stressful. Amen, right? So, let’s break it down. When you’re hungry, which would you prefer: (1) to run to the fridge and grab a tasty snack; or (2) grab your fishing pole, and head out back to catch your next meal?

Obviously, most entrepreneurs would favour the fridge. Why is that? Simply put, it’s all about convenience. In today’s modern world of technology, we all live for “the now.” From our smartphones to our iPads, we can chat, shop, message, and search with ease.

Ultimately, it’s time to give ‘cold calling’ (the messy, expensive and hard way to do business) the boot, and adopt an easier, more cost-effective way of captivating, engaging and attracting more customers and qualified leads online. So, let’s take a quick look at eight simple ways you can find more leads and more customers for your business online:

SEO

The creative art of Search Engine Optimization (SEO) involves integrating keywords and phrases into your webpages, making them easier to locate for your potential clients who are combing the web right now, looking for products/services to cure their #1 source of pain. It is essential to weave keywords into your web content strategically (without overusing or “keyword stuffing”), in order to optimize your search engine hits and traffic.  Google is currently making updates (known as Penguin and Panda) to their search algorithms, to ensure that the websites that rank the highest, contain the most relevant and valuable content to readers.

Advertising

Reaching more customers is the ultimate goal of advertising. You want to get as much bang for your buck as possible, so research and highly targeted pitches are crucial. It is more important to intimately know your consumer base than it is to stress about which channels to market your message through.  The worst thing you can do is try to appeal to everyone – for you will effectively reach no one.  In fact, 99% of the people who currently see your ads right now, don’t respond.  If you want more customers, you must first create a message that captivates and inspires your ideal prospect.

Webinars

A webinar can be viewed by thousands of potential customers simultaneously from different locations in real-time and it can be recorded and shared/sold at a later date on your website.  This is a great low-risk and low-cost way to share valuable information with your prospects and consumers and build your database up very quickly.

Pay Per Click Ads

Pay per click advertisements are a skilful way to snap up more customers as they search Google (and other portals) for solutions to their pressing problems. These advertisements are easy to spot as they often appear in shaded boxes at the top of search engine results or in display ad slots on high traffic sites, portals, forums and blogs. Using pay per click ads allows you to strategically route targeted traffic direct to a landing page that is designed to convert more customers (who find you) to take up your offer. Since you have to pay for each click on your ad, care must be taken to ensure that your landing page converts a large percentage of the traffic. Bear in mind, that statistics show the average eCommerce site converts only 2.2-4.0% of its pay-per-click traffic.

Blogging and Content Marketing

Blogging and content marketing are both great avenues to deliver insightful and up-to-date information to your prospects and targets via the internet. Blogging is the perfect vehicle to keep visitors coming back on a regular basis and it helps boost your search engine rankings – Google and other search engines give preferential treatment to websites that update their content on a regular basis and have strong social following. It also allows you to post valuable content on other sites, social media platforms and customer forums which can help more customers learn about you, make an informed decision and build backlinks that bring even more traffic to your site.

Mobile Optimization

We live in a technologically mobile world, so it’s time to ensure that your company’s website is “mobile-friendly,” too. In the last 2 years there has literally been an explosion of mobile searches and purchases from smartphones and tablets.  It is estimated that nearly 35% of all web traffic originates from a mobile device which means it is imperative that you have a user-friendly mobile version of your web content.  Not only will you be rewarded with increased website traffic and retention, you will also reap more enquiries and more customers who pay for your solution.

Social Media

Connecting with prospects and customers through various social media platforms is a skilful way to cultivate interest while also creating an open 2-way channel of communication with existing customers. Choose a social network that best suits your business model. Whether it’s Facebook, Twitter, Linkedin or Pinterest, posting up-to-date and informative content is sure to boost your brand awareness, feedback, following and…ultimately sales.

PR

Public relations is the ultimately the steering wheel of your informational boat. Your PR department must eloquently regulate the ebb and flow of company content that is passed along to your targeted consumers. It is imperative to keep your public relations positive, current, and professional, utilizing as many different resourceful tools as possible. The likes, shares and comments also allow your posts and website to rank favourably with the major search engines – which is another great reason to start attracting more customers via PR.

Finding more customers online doesn’t have to be messy, expensive or difficult.  Take your pick from these eight great methods to create your own practical and powerful strategy to find more customers online and avoid the nasty trap of feeling that you have to cold call to find more customers and sales.

 

 

 

ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.
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