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Author of On The Shoulders of Giants

Author of On The Shoulders of Giants

I often get asked to speak on content marketing – specifically what do I do (besides the obvious stuff like SEO) to get good qualified organic traffic onto my website.  Here are some of my top tips which cost very little (or nothing) and are highly effective and easy to implement.

  • Regular eNewsletters – place excerpt [only] in newsletter and direct reader to your website or to the URL of the article posted elsewhere on the internet (i.e. Ezinearticles.com)
  • Partner with complementary businesses to provide content for their sites and Enewsletter in exchange for links back to your site and banner advertising
  • Turn all eNewsletter content into an article, blog post and a press release
    • Press releases will get you media attention AND the search engine traffic via Google.com, Yahoo, MSN etc is amazing
    • Ask your business colleagues and customers to rate and comment on your articles to improve ranking
  • Visit blogs related to what you do and post intelligent replies – get to know the blogger and do not push your product/service on them overtly
  • If you have a book or eBook, register the content with Googlebooks.com
  • Build a Facebook group or fanpage and distribute all articles online with a link back to your website and a call to action
  • Twitter little snippets related to your expertise and use links to PRs and video and remember to link your twitter account to your Facebook profile – spend the time to ensure that your followers can easily find their way to your website and give them a good reason to actually go there
  • Turn all your content into audio or video files that you can either sell or distribute a teaser for free online
  • Investigate free sites like businessmelbourne.com , adoos.com.au and hotfrog.com.au to create backlinks to your site for events and products
  • Offer free excerpts of your content via websites of like-minded businesses – drive them to your site with a good offer
  • Use linkedin.com to establish your credibility and post online content (can upload ppt presentations, promote your book etc.)
  • Register your blog with Networked blogs and link this to the home page of your Facebook profile
  • Actively spend 30 minutes a day building your online following on Twitter and Facebook – take the time to reply to messages and send helpful/useful message out to your database that directs people back to your website for more information and purchases
  • Create short 2 minute videos answering the key questions that your target market is interested in and post them to youtube.com and other video sites
ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

5 Comments:


  • By Larry 18 Aug 2009

    Thanks Rhondaylnn ,for such great content and information.
    Have a wonderful day,

    Larry

    • By rhondalynn 19 Aug 2009

      My pleasure – happy to provide any guidance and tips that I can. It’s an area where there is a lot of confusion and misconceptions. It’s a pleasure to be able to share information and tips freely among like-minded individuals.

  • By RUDD 18 Mar 2010

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  • By cna test 10 Sep 2010

    Great post! Thanks for the useful information. Just like to say, you have a fantastic site here. Great work.

  • By second mortgage loan rates 16 Sep 2010

    Great article! I’ve been looking thru google for hours searching for appropriate info on this, they absolutely should rank your site on page 1!

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