iStock_000003351439SmallAlthough you may like to think you are creatively captivating your consumer with your communications, allow me to drop a mind-blowing bomb…  Did you know that your current marketing messages are falling on the deaf ears of approximately 98% of your prospects?

Wow, it’s a substantial number of wasted opportunities, isn’t it?

Before you jump to conclusions or attempt to defend your marketing efforts, let’s examine the reason behind the obvious gap existing between the message you want to convey and the message that is ultimately reaching your audience or being ignored.

Right now your potential consumers are looking for a remedy or cure for their problems. And, what are you giving them? Most likely, it’s a marketing message (whether it’s your website, newsletter, email, ad, or press release) jam-packed full of information that’s all about you! In fact, the most common marketing trap that business owners fall prey to is designing and delivering ads (or marketing) that focus primarily on the brand, service or product, features, benefits and taglines that don’t solve the problems of their audience.

And if you are honest with yourself, you probably bombard your potential buyers with images, words, numbers and information that they effectively tune out because they are not relevant to your customer’s decision-making process. You have essentially put the cart before the horse — you jumped in and told them all of the things that you can do you’re your product or service without first establishing what they really need and what is most important to them today.

Now if you are making this common marketing mistake, most of your marketing efforts are effectively being lost in translation. The key to shortening the sales cycle and getting more people to say “yes” to what you do lies in understanding how your prospect makes decisions and giving him only the information that is relevant to triggering one!
See full article: http://mvb.me/s/c4cec6

ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

4 Comments:


  • By Adele Foote 08 Oct 2013

    I hate to hear this information but on the other hand, I know it is true. We have far too many words in our ads and on our website and nowhere near enough visual components. Time to get stuck into fixing that. Thanks for the kick in the pants!

  • By Karl E Bennett Jr 20 Oct 2013

    Well said Rhondalynn. Your article reminds me of this book I am reading. It talks about having a content marketing mission statement. Your posts mirrors exactly what the book talks about. To prevent a marketer from not connecting with their market is to stay within their content marketing strategy = providing solutions for their market.

  • By Transform Mediocre Marketing into Powerful Communications 29 Oct 2013

    […] the full article at the authors blog or at MYOB. 0 Flares Facebook 0 Twitter 0 LinkedIn 0 Google+ 0 […]

  • By Lexi 23 Oct 2014

    It’s always a pleasure to hear from someone with expertise in small business.

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