Are You Operating in the Dark Without Your Financials?


  • SumoMe

businessman blindfoldedBlind faith can be a wonderful thing if you’re buying a lottery ticket, but  it can be dangerous if you are relying on it to operate your business  safely.

Closing your eyes to the financial reality of where you are at and letting  your business run itself — without clear key performance indicators from your financials (KPIs) and a  business plan — is asking for trouble.

Your financials are the engine that drives your business forward. Your  financial statements — and the KPIs you glean from them — serve as the dashboard that lets  you know if you are heading in the right direction. Ignoring the gauges and  warning lights in your financials is akin to sitting back and simply waiting for the inevitable crash  to happen in your business.

See full article:  http://mvb.me/s/0b9a58

ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

2 Comments:


  • By Elaine Bergman 29 Jul 2013

    Great article – nice to see you back writing for MYOB again. I first saw you on stage talking about profit and cash flow in 2010 with MYOB. I loved your presentation – very practical and helpful.

  • By Mark Massey 30 Jul 2013

    I agree it is crazy but why do so many business owners do it? I am a business coach and it blows me away how many entrepreneurs have NO IDEA where they are at financially. They can’t even answer basic questions about their KPIs. No wonder so many of them struggle…

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