sleepNot that long ago, I received a 15-page sales letter from a self-proclaimed  small business marketing expert trying to convince me to attend his latest seminar. I was  actually blown away at how bad the letter was… and how mind numbing.

Part of what struck me as both humorous and shocking was that he claimed to  be an expert in neuromarketing (and small business marketing). Ironically, there is a vast amount of  neuroscientific research that proves the average human attention span is  incredibly short and that all decisions are dominated by the oldest and most  primitive part of the brain – the old or reptilian brain.

So if the decision-making part of your brain is incredibly hasty and  primarily driven by survival instincts, what are the chances that either you or  I would wade through 15 pages of self-indulgent copy to decide whether or not we  want to attend a seminar? Odds are slim, aren’t they?

What Do Successful Small Business Marketing Professionals Do to Compel Prospects to Say  “Yes”?

Read the full article now…

 

If you are interested in more articles to help you boost the effectiveness of your small business marketing today, then you will definitely want to read the following blog posts:

Is There a Better Way to Find More Customers?

Snagging more customers with a good small business marketing message doesn’t have to be tedious, expensive and stressful. Amen, right? So, let’s break it down. When you’re hungry, which would you prefer: (1) to run to the fridge and grab a tasty snack; or (2) grab your fishing pole, and head out back to catch your next meal?

Read entire blog post now

 

How to Know Which Half of Your Advertising Budget is Wasted

John Wannamaker may not be a household name but he opened the first department store in Philadelphia in the late 1800’s and is believed to be the inventor of the price tag and the seasonal sale. He was the first retailer to place a half-page newspaper ad, and also the first full-page ad five years later. He is widely considered to be one of the fore-fathers of advertising and credited with the famous phrase: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

Why with all we’ve accomplished in the last one hundred and twenty years, is this quote still relevant and significant to you (and to all small business marketing professinals) today?

Read entire blog post now

ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

1 Comment:


  • By Leanne Steinbeck 15 Aug 2013

    Great post – it’s so true. When I sit down and really look at the return we get on each and every campaign, it’s not good. The yellow pages, newspaper and magazine advertising is the worst. But it is so easy to fall into the trap – we have ad reps calling us every week with “last minute deals”.

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