Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

If you are like most business owners, you went into business because you are passionate about AND good at WHAT you do… and you wanted the autonomy and financial freedom of owning your own business. You were probably thinking, “as long as I am good at what I do, how hard can it be to make a decent living and support my family?” And you have probably discovered that it is actually harder than you thought.

Here’s the problem…

You may be one of the 97% of small business owners who discover that although you work incredibly hard and your sales seem to be increasing each month, you have little to show for it financially.  Perhaps you are already doing well but you are unsure how to accelerate your results or expand your business? Or you may simply be wondering why you are struggling to pay the bills lately even though your accountant says that you are making a good “profit”.

One of the biggest problems is that business owners often convince themselves that being busy is what business is all about. And you tell yourself “as long as I work hard and do my best, there is not much else that I can do”.  Everyone knows that we’re supposed to work smarter, not harder, but the challenge lies in knowing HOW to do that. And in the meantime, you may have found it just seems easier to do everything…just in case it’s important, or makes a difference.

So, if you’re supposed to do less, HOW do you figure out what is critical or what will have the biggest impact?

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

It has been over 50,000 since human beings lived in caves.  All those years ago, life was pretty much about survival – each morning our ancestors would emerge from their caves and scan the horizon for imminent danger.   Although things have changed a lot in our external environment in the last few thousand years, in many ways, the wiring in our brains has not.  In fact, 90% of what you and I do on a day to day basis is still based on that ancient wiring and survival mentality and it is precisely this legacy that needs to be re-directed to prevent self sabotage from holding you back, personally and professionally.

You see our brains are wired to spot and avoid danger.

Even though the danger may not be “life or death”, we see this dynamic play out in our work environments almost every day.  For every daring and outlandish new idea that is proposed by one hopeful soul, there will be a long list of sceptical colleagues who are willing to offer 20 reasons why the idea might fail or cause harm.

So, how does this play out exactly?

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