A bNet Australia video feature on Rhondalynn Korolak providing crucial money tips for small businesses.

Click to view on the bNet Australia website.

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Bottled water is one of the most profitable drink products in the world, selling for 3000 to 9000 times what most of us pay for the perfectly safe, inexpensive liquid that comes out of our tap at home.

To put this in context, paying $2.40-3.90 for a 750ml bottle of water is equivalent to:

• $10,000 for a tuna sandwich at your local cafe or
• A bill from your water company this month for $3000/tonne of water (as opposed to the going rate of $1.2/tonne)

According to the Australasian Bottled Water Institute, Australians consume over 250 million litres a year at a price of $385 million.  We have been systematically brainwashed by the beverage industry to believe that our tap water is somehow unsafe or insufficient – look around and you will see that there are now hundreds of brands competing for your attention with clever marketing campaigns designed to scare, seduce and mislead us to part with our hard earned money.

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

If you’re a small-mid size business owner and struggling to make your operation both profitable and cash flow positive, don’t beat yourself up too much!  Even some of the largest corporations in this country are getting it wrong and stuffing up every day.  Take the CBA for example – one of the largest banks in Australia recently announced a $6 billion profit for 2009-10.  To put this in context, this equates to around a 17 per cent return on investors’ funds, which is impressive indeed in these tough economic times.

Too bad the CBA is technically bankrupt – meaning they don’t have enough liquid assets to cover the debt as it is coming due.

But how can this be, you might ask?  The answer is simpler than you might think and it applies to ALL companies (big and small) – Profit is pointless and cash flow is KING!  More businesses in Australia go under every year due to lack of cash flow than any other single reason.  No business, even financial institutions which are afforded many governmental protections and safeguards, are exempt from this basic law of the economic jungle.

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

If you’re a small-mid size business owner and struggling to make your operation both profitable and cash flow positive, don’t beat yourself up too much!  Even some of the largest corporations in this country are getting it wrong and stuffing up every day.  Take the CBA for example – one of the largest banks in Australia recently announced a $6 billion profit for 2009-10.  To put this in context, this equates to around a 17 per cent return on investors’ funds, which is impressive indeed in these tough economic times.

Too bad the CBA is technically bankrupt – meaning they don’t have enough liquid assets to cover the debt as it is coming due.

But how can this be, you might ask?  The answer is simpler than you might think and it applies to ALL companies (big and small) – Profit is pointless and cash flow is KING!  More businesses in Australia go under every year due to lack of cash flow than any other single reason.  No business, even financial institutions which are afforded many governmental protections and safeguards, are exempt from this basic law of the economic jungle.

Read More

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

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