Rhondalynn Korolak

The good news is that media outlets are constantly searching for stories and people who will capture and captivate the attention of their audiences.  What this means for you and your organization is that right now (TODAY) is the best time for you to reach out and earn some of the millions of dollars of free publicity that is available every day.

So just how do you impress the media and stick out in a sea of wannabes? First and foremost, don’t waste their valuable time. Virtually, every media outlet today is operating in this tough economic climate with fewer staff than they had last year. This means that they still have the same pressing deadlines and space to fill but they don’t have enough staff to do it.

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Rhondalynn Korolak, Author of "On The Shoulders of Giants"

 “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. ”  William Arthur Ward

I was reminded of this brilliant principle last week when I spoke to one of my business coaching clients.  There can be no doubt that we are living in interesting times…. the global financial crisis has impacted overall spending and consumer sentiment – and this has hurt many small businesses around the country.  It’s no good hoping that circumstances will change – in order to survive we all need to dig deep and find creative ways to work smarter not harder.

Jim Collins, in his book, “Good to Great,” talks about this very interesting paradox that he calls “The Stockdale Principle”.  According to Collins, “you have to be realistic about your current situation and yet, stay optimistic about the future”.  

General Stockdale was the highest ranking American prisoner of war in Hanoi, Vietnam. Over the years he began to notice an interesting phenomenon – optimism could in fact be a liability.  His fellow prisoners (who were the eternal optimists) constantly set themselves up for disappointment.  They set huge milestones – “we will be rescued by Christmas” – but those milestones came and went year after year and with it… their will to live.

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Rhondalynn Korolak

For those of you who were at the South Melbourne Business Association breakfast this weekend, as promised, here is a copy of the powerpoint presentation slides with more content and specifics…

http://docs.google.com/present/edit?id=0AYBH8mMoO9b6ZGY5czUydDNfMWhkMnZoNGZu&hl=en

Please feel free to contact me with any questions that you might have – I am happy to elaborate on these topics and provide whatever further guidance I can…

Author of On The Shoulders of Giants

I often get asked to speak on content marketing – specifically what do I do (besides the obvious stuff like SEO) to get good qualified organic traffic onto my website.  Here are some of my top tips which cost very little (or nothing) and are highly effective and easy to implement.

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