“I’m your biggest fan, I’ll follow you until you love me
Baby, there’s no other superstar, you know that I’ll be
Your papa, paparazzi”
In today’s challenging business environment, customers demand more from the products and services they buy—they want what they want, when and how they want it. And if they do not get it from you, they can and will obtain it from one of your competitors. Therefore, creating raving fans—customers who love what you do and are willing to follow, listen and respond to your call(s) to action —can give you a significant strategic advantage and improve your bottom line.
Now some of you may be wondering “what does Lady GaGa have to do with best business and branding tactics?” She’s never attended business school nor does she have a history of entrepreneurship. While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune. Whether you love or hate her (and 99% of you are definitely in one camp or another), it is difficult to ignore the tremendous achievements of this branding genius.
Less than 18 months ago, she was virtually unknown – and today she has two platinum selling albums and is the envy of artists that have been in the business for decades.
How did she do it?