7 Marketing Secrets Lady Gaga Can Teach You for FREE

“I’m your biggest fan, I’ll follow you until you love me
Papa, paparazzi
Baby, there’s no other superstar, you know that I’ll be
Your papa, paparazzi”

 

 

 

In today’s challenging business environment, customers demand more from the products and services they buy—they want what they want, when and how they want it.  And if they do not get it from you, they can and will obtain it from one of your competitors. Therefore, creating raving fans—customers who love what you do and are willing to follow, listen and respond to your call(s) to action —can give you a significant strategic advantage and improve your bottom line.

Now some of you may be wondering “what does Lady GaGa have to do with best business and branding tactics?”  She’s never attended business school nor does she have a history of entrepreneurship.  While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.  Whether you love or hate her (and 99% of you are definitely in one camp or another), it is difficult to ignore the tremendous achievements of this branding genius.

Less than 18 months ago, she was virtually unknown – and today she has two platinum selling albums and is the envy of artists that have been in the business for decades.

How did she do it? 

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Bottled water is one of the most profitable drink products in the world, selling for 3000 to 9000 times what most of us pay for the perfectly safe, inexpensive liquid that comes out of our tap at home.

To put this in context, paying $2.40-3.90 for a 750ml bottle of water is equivalent to:

  • $10,000 for a tuna sandwich at your local cafe or
  • A bill from your water company this month for $3000/tonne of water (as opposed to the going rate of $1.2/tonne)

According to the Australasian Bottled Water Institute, Australians consume over 250 million litres a year at a price of $385 million.  We have been systematically brainwashed by the beverage industry to believe that our tap water is somehow unsafe or insufficient – look around and you will see that there are now hundreds of brands competing for your attention with clever marketing campaigns designed to scare, seduce and mislead us to part with our hard earned money.

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

Read More


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