“I think financials are fun because having money is fun,” said Rhondalynn Korolak, author of Financial Foreplay®, during a recent interview at Kochie’s Business Builders Boot Camp.
Not everyone shares her view. Finances are often left last after marketing, networking, social media, etc.
“I’ve noticed that everyone’s afraid of their financials, or they just hate them,” continued Rhondalynn. So I thought, ‘What I’m going to do here is help people move their business forward. I’ve got to make financials fun. I’ve got to make it easy and practical, and to do that, I’ve just created this concept of sexiness in business and relationships to tell the story”.
11 Apr 2010
Your financials are to your business what the scoreboard is at a sporting contest. Do you waste money and time chasing new leads and sales instead of fixing your business and making it profitable?
If Financial Ignorance = Bliss, you’ll be Blissfully Broke…
Imagine for a moment that you are playing an important game of tennis. It’s the club final and you are the favourite. There is a big crowd and as the game progresses, everything seems to be going to plan. You’re playing well and you’re winning points. Victory can’t be far away. There is only one problem: there is no scoreboard and the umpire is keeping score to herself. No one except her knows what’s really going on.