Why Imagineering Profit Was Named One of Australia’s Most Innovative Inventions

For Immediate Release
<August 26, 2010>

Most business owners make the fatal mistake of focusing solely on profit. If only they had more sales and profit…they would be more successful.

However, lack of profit is not the #1 killer. More businesses go bankrupt due to a lack of cash flow than any other single reason.

To create more cash flow, a business owner must be able to read and use the information in their financial statements. Unfortunately, 97% of small business owners never look at (or cannot read) their financial statements.

Imagineering Profit (which teaches business owners how to unlock and generate more cash flow quickly and easily) claimed #15 on the list of Australia’s most innovative products, in one of the largest innovation awards of its kind in Australia – the Anthill magazine “Smart 100” Index.

About Imagineering Profit
Imagineering Profit is proprietary software which was created to analyse the numbers in a company’s financial statements and pinpoint financial pain. Itis not an accounting software package – it takes the data from accounting reports and uses them to generate dashboards and key performance metrics which can be read, understood and used by a lay person. It also includes access to online coaching resources, teleconferencing and videos from top business coaching experts.

Imagineering Profit teaches business owners how to use the insights in their financial data to improve their businesses. Knowing exactly where they stand allows them to focus their time, make better decisions and take action that enhances their bottom line. Business owners will discover how to find and unlock cash that is trapped in their business – essentially giving their bank balance a shot of Viagra – for a fraction of the cost of traditional 1-on-1 business coaching.

Imagineering Profit was created by Melbourne based company, Imagineering Unlimited. According to Rhondalynn Korolak, Managing Director of Imagineering Unlimited and author of Financial Foreplay®, “monitoring your net profit regularly is important – but it is simply not enough on its own. To be sustainable and successful, you must be able to read your financial statements and know how to unlock and maintain a healthy cash flow position”.

Korolak is a lawyer, chartered accountant and Master Coach. She contributes to 12 national publications as an expert and has recently been featured by Kochie’s Business Builders, 3AW and MYOB Australia. Financial Foreplay® is currently on the Best Sellers list in Borders bookstores.

About the Smart 100
The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman.

The SMART 100 Index identifies and ranks new Australian innovations by applying a combination of crowd sourcing, collaboration and common-sense. It was created to discover and highlight Australian companies who identify and solving problems in ways that will change the way we live, do business and think.

To find out more contact Rhondalynn Korolak at:
1300 892 984