What If Up to 99% of Your Customers Prefer Replica Product vs the Real Thing?


  • SumoMe

I recently purchased a pair of authentic Vintage Versace sunglasses online  and was amazed at the number of fake designer sunglasses and handbags advertised  on the internet. In fact, there are more videos and websites dedicated to  promoting and avoiding counterfeit products than there are sites selling genuine  designer items.

What does this tell you?

The market for rip offs and counterfeit items is huge. According to  fashionistas, editors and bloggers in the industry, the total spending on fake  or “knock-off” designer goods eclipses the amount actually spent on the real  thing. In fact, if you see someone on the street with a Versace, Hermes or Fendi  bag, there’s only a 1 in 100 chance that it’s authentic.  Customers prefer replicas.

So how does this impact you and your business?

Unfortunately, many consumers would rather invest a little to give the appearance that they appreciate quality. The fakes are inferior, but many customers choose them anyway because they want to maintain a facade. They want the quick fix – the easy path to looking successful but few want to make the necessary investment of time and money, required to BE successful.

In order to stand out in a marketplace where imitations and charlatans are  plentiful, you need to do the opposite of what your competition is doing.

Where their message is confusing, yours must be simple.

When they are selling features and benefits, you must present the  solution.

Where they are focused on their brand, you must identify your customer’s pain  and cure it.

Where their claims are unsubstantiated, yours must be tangible.

There will always be a long list of vendors and products to satisfy the  insatiable appetite for “almost authentic”. And in the end, the purchaser will  always get exactly what they paid for. If you continue to compete based on price  alone (or intangible claims), 99% of your customers will continue to assume that  you are not the real deal either.

Rest assured, your potential customer will continue to be in pain no matter which  replicas and quick fixes she purchases in the meantime. Eventually, the pain  will become so acute that she will seek out your genuine solution. Make it  easier for her to find you by having a clear message that helps her to decide  and say “Yes.” Help her to know that you are authentic – put a fair price on  what you do, provide tangible proof your solution works and then deliver on your  promise.

Solutions are like diamonds, precious and rare. Fakes are like dry leaves in  the fall, found everywhere.

Article Source: http://EzineArticles.com/6586136

ImagineeringNow
About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.

2 Comments:


  • By Anton Dimarco 27 Sep 2011

    Described the coaching industry perfectly – so many clients want the quick fix/the easy way out. Almost any business can be turned around but it takes work – doing the right thing (the thing that will have the greatest impact).
    Let me know if you are ever in Atlanta – I would pay to hear you speak. Your message is very clear and authentic.

  • By Said M 23 Oct 2014

    I do agree with all of the ideas you have presented in your post. They’re very cniioncvng and will certainly work. Still, the posts are too short for starters. Could you please extend them a little from next time? Thanks for the post!!

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