You may have just heard that Google is adding its take on the “like” button — which it is calling the “plus-one” . The plus-one is Google speak for making search more social and to combat that growing omnipotence of Facebook. This new feature will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and Twitter. Users will be able to view the total number of plus-one votes and the names of their contacts who have posted their preference.
If you caught the latest 60 Minutes interview with Mark Zuckerberg, it was reported that Faceook has overtaken Google in terms of preference for web search and page views. Facebook also reports that an astounding 75% of its users log in every single day and many people use it actively to research products and companies – not by viewing their websites but by looking at what their friends have to say about these brands and businesses. Seems like in addition to SEO, pay-per-click and content marketing, we now have an even more powerful web optimization formula – it’s called “He Says/She Says” – and you don’t even need to be a tech guru to figure that one out!
Google has been all knowing and all powerful in the area of internet search for quite some time – heaven help you if you did something to influence your SEO ranking and they didn’t “like it”. They could wipe you off the world wide web map by dropping you down to page 99 and their was nothing you could do about it.
Times sure have changed… Google has lost more senior managers and IT developers to Facebook than any other single company in the past year. Google must innovate now or it will surely go the way of Altavistsa. I know, I know… some of you Gen Y’s out there are saying Alta- who? Enough said. 🙂