Imagine you are playing an important game of tennis. It’s the club final and you are the favorite to win. There is a big crowd watching and as the game progresses, everything seems to be going to plan. You’re playing well and you’re winning points. Victory can’t be far away. There is only one problem: there is no scoreboard, and the umpire is keeping the score to herself. So no one except the umpire knows what’s really going on.
Nevertheless, you plough on and, despite being in the dark about the score, you feel positive that eventually the umpire will declare you the winner. You are so confident that you can’t help but relax just a little. You start enjoying the party like atmosphere.
There’s nothing like a good train wreck. We all know that we are not supposed to watch. It’s not politically correct to have a sticky beak and take a peek at the misfortune of others. But WE just can’t help ourselves, can we?
The Apprentice is a reality-show-train-wreck like no other. Where else can you find a group of 12 ambitious contestants who don’t have an ounce of talent, business acumen, common sense or humility between them? I mean seriously, where did Channel 9 get these people? They are touted as 12 of Australia’s top minds. If that is true, God help us all.
When I first arrived in this country several years ago, I struggled to find anyone who would hire me in a senior management capacity. I found this puzzling since I have two degrees, two professional designations and very solid work experience with recognized international brands. The MAIN reason I was given by organizations was that I “lacked Australian work experience”. I found this reason to be puzzling.
We live in a world where there are few global trading boundaries. Every business is susceptible to the threat of losing customers to internet-based businesses (which in many cases sell the same products for less) and we need to think outside of the square to compete and maintain market share.
My track record in business speaks for itself – plus I was named Online Retailer of the Year for Canada in 2001 by the Retail Sales Council of Canada. And yet, I initially struggled to get General Managment positions because I didn’t have enough “Australian experience”. Doesn’t everyone else in these organizations already have enough Australian experience? Why did need it in order to contribute and add value? Shouldn’t my international and internet retailing experience have made a welcome, diverse addition to any senior managment team or Board?
More important than originality or intrigue, is the ability for a writer to help us experience the world in new and meaningful ways. Far beyond the obvious – the power of words to make you hear, to make you feel, to make you see—and above all to make you dream. Words hold the power to define and eradicate boundaries – both physical and mental.
Twitter has the potential to separate the literary men (and women) from the mice! Where else can you say so little or so much with 140 mere characters? I would advocate that if you can master the following Twitter secrets, you will have learned all that there is to become a better, faster, more concise, compelling and articulate writer.
The good news is that media outlets are constantly searching for stories and people who will capture and captivate the attention of their audiences. What this means for you and your organization is that right now (TODAY) is the best time for you to reach out and earn some of the millions of dollars of free publicity that is available every day.
So just how do you impress the media and stick out in a sea of wannabes? First and foremost, don’t waste their valuable time. Virtually, every media outlet today is operating in this tough economic climate with fewer staff than they had last year. This means that they still have the same pressing deadlines and space to fill but they don’t have enough staff to do it.