Are You Ashamed to Admit That You Watch Celebrity Apprentice?

There’s nothing like a good reality TV train wreck. We all know that we are not supposed to look. It’s not politically correct to indulge in the shortcomings or misfortune of others. But we just can’t help ourselves, can we? The show is SO bad, it’s almost addictive.

The Celebrity Apprentice is a reality-show-train-wreck like no other. Where else can you find a group of 12 wanna-be-celebrities who don’t have an ounce of talent, business acumen, common sense or humility between them? I mean seriously, where did Channel 9 get these people? They are touted as 12 of Australia’s most well know personalities. If that is true, God help us all.

The premise is admirable – the celebrities have been asked to bring their time, creativity and rolodexes to raise money for their favorite charity. Someone must have forgot to brief Deni Hines on these basic requirements because she refused to sing in one of the challenges (which is something she is supposedly famous for) because “she needed to protect her brand as a singer, animal activist and vegetarian.” Is she serious? Deni may want to re-think that strategy because she did more damage to her own brand in 2 weeks on the show than Allan Joyce did by grounding the entire Qantas fleet.

The only redeeming feature on the show is the ever charming, Mark Bouris. He comes across as engaging, fair and straight down the line. However, the show seems more like a glorified 60 minute advertisement for his company, Yellow Brick Road, than a charity fundraiser or bona fide reality series.

Channel 9, surely you jest?

Either your producers have completely run out of clever and entertaining ideas or you’ve grossly underestimated the IQ of the average Australian. We all expect reality TV to be staged, sensational and surreal. The Block, Australian Idol and Masterchef fit this bill perfectly. However, Celebrity Apprentice is just plain stupid. The formula is uninspired, the talent is questionable and the show simply has no point.

Seriously mate, were not in Kansas anymore! These 12 contestants have as much chance capturing the hearts and attention of the Australian public as you and I have of meeting the Wizard of Oz on the Yellow Brick Road.

About The Author
Rhondalynn's life changed forever after the loss of her mother due to a senseless tragedy in 1992. She decided that despite her formal training and a promising career as a lawyer and chartered accountant, she wanted to do something more. So despite the fact she had already invested 10 years of her adult life in university and articling, she did the unthinkable. She left her high paid job as Commercial Manager for one of the largest corporations in the country, she re-trained herself in the sciences of the mind and she discovered a passion for writing and sharing her knowledge with business owners and executives. Rhondalynn has distilled the secrets to business success - that she learned from her life experience and working in GM level roles with Price Waterhouse Coopers, Max Factor, Village Cinemas, and Coles Group Ltd. - and produced a simple step-by-step process that you can apply to your business to boost your sales and bottom line. Rhondalynn can help you put strategies in place to grow your bottom line and ensure that your customers would never think of going elsewhere. She is the leading expert on harnessing the power of your brain and using it to improve your financial results in business. Rhondalynn is the author of On The Shoulders of Giants, Imagineering Your Destiny, Sobre Hombros deGigantes, Financial Foreplay®, and Sales Seduction. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie's Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business, Business Spectator and Australian Retailer.


  • By Barb Cassis 14 Nov 2011

    I agree – it’s the worst show of the year. The challenges are lame and the celebrities are so full of themselves, it’s laughable. Mark was better last time. I don’t know how he keeps a straight face?

  • By Shelby Hagermann 06 Dec 2011

    Ha, good eye on that one… I agree the show is rubbish.

  • By Melvin Dotolo 06 Dec 2011

    Channel 9 is going downhill fast. First The Block (it was awful this year – Josh and Jenna were a bunch of whingers), now this. This show was a joke.

  • By Marylin Candice 10 Dec 2011

    I’ve been following you for about 12 months – this is my favorite post yet!

  • By Marcelino Vasso 12 Dec 2011

    There is a business writer named Stan Slap who wrote: Work/life balance is not about escaping work. It’s about living exactly the way you want to when you’re at work. Anyways I think we can all learn from this knowledge on business to live better. I recommend it.

  • By Scott Eramenko 13 Dec 2011

    Seriously, the show was absolute crap, wasn’t it? What a joke.

  • By Celeste B 20 Feb 2012

    Excellent blog right here! Love your style!

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