Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

If you’re a small-mid size business owner and struggling to make your operation both profitable and cash flow positive, don’t beat yourself up too much!  Even some of the largest corporations in this country are getting it wrong and stuffing up every day.  Take the CBA for example – one of the largest banks in Australia recently announced a $6 billion profit for 2009-10.  To put this in context, this equates to around a 17 per cent return on investors’ funds, which is impressive indeed in these tough economic times.

Too bad the CBA is technically bankrupt – meaning they don’t have enough liquid assets to cover the debt as it is coming due.

But how can this be, you might ask?  The answer is simpler than you might think and it applies to ALL companies (big and small) – Profit is pointless and cash flow is KING!  More businesses in Australia go under every year due to lack of cash flow than any other single reason.  No business, even financial institutions which are afforded many governmental protections and safeguards, are exempt from this basic law of the economic jungle.

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

Read More

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

What if I told you that YOU are you’re own worst enemy?  Would you be offended or would you smile and agree, because you know it’s true.  It’s true for ALL of us.

You can tell a lot about a business person by the way they spend their time. We all spend our time in various ways. Many business owners and senior executives tell me that there is not enough time in the day to get everything done. Personally, I have a belief that there is always enough time in the day to do all of the things that are WORTH doing.   The key is to identify what is worth your while.

Sometimes activity can be a kind of anesthesia for the pain of not achieving the results you want and deserve. Action is always better than procrastination. However, more activity is not always better than less.

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Rhondalynn Korolak, Author of "Financial Foreplay®"

Rhondalynn Korolak, Author of "Financial Foreplay®"

 

Imagine you are playing an important game of tennis. It’s the club final and you are the favorite to win. There is a big crowd watching and as the game progresses, everything seems to be going to plan. You’re playing well and you’re winning points. Victory can’t be far away. There is only one problem: there is no scoreboard, and the umpire is keeping the score to herself. So no one except the umpire knows what’s really going on.

 

 

 

 

 

 

 

 

 

 

Nevertheless, you plough on and, despite being in the dark about the score, you feel positive that eventually the umpire will declare you the winner. You are so confident that you can’t help but relax just a little. You start enjoying the party like atmosphere. 

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