23 Aug 2010
Bottled water is one of the most profitable drink products in the world, selling for 3000 to 9000 times what most of us pay for the perfectly safe, inexpensive liquid that comes out of our tap at home.
To put this in context, paying $2.40-3.90 for a 750ml bottle of water is equivalent to:
- $10,000 for a tuna sandwich at your local cafe or
- A bill from your water company this month for $3000/tonne of water (as opposed to the going rate of $1.2/tonne)
According to the Australasian Bottled Water Institute, Australians consume over 250 million litres a year at a price of $385 million. We have been systematically brainwashed by the beverage industry to believe that our tap water is somehow unsafe or insufficient – look around and you will see that there are now hundreds of brands competing for your attention with clever marketing campaigns designed to scare, seduce and mislead us to part with our hard earned money.