Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

You may have just heard that Google is adding its take on the “like” button — which it is calling the “plus-one” . The plus-one is Google speak for making search more social and to combat that growing omnipotence of Facebook. This new feature will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and Twitter. Users will be able to view the total number of plus-one votes and the names of their contacts who have posted their preference.

Rhondalynn Korolak, Author of Financial Foreplay® and On The Shoulders of Giants

The restaurants and promenades in the Docklands (Melbourne) were packed on Monday, night with couples. It was after all Valentine’s Day – the day when everyone declares their undying love for each other… well, at least their “commercial love”.

Apparently, if NAB has anything to do with it, February 15^th is now the official day of the year to break off a bad relationship – the “unValentines Day”. I wonder how long it will take for chocolatiers, greeting card companies and florists to create some products to commemorate this special occasion?

The obvious question that no one seems to be asking is “why was the NAB dating both the ANZ and CBA in the first place?”

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Rhondalynn Korolak

The good news is that media outlets are constantly searching for stories and people who will capture and captivate the attention of their audiences.  What this means for you and your organization is that right now (TODAY) is the best time for you to reach out and earn some of the millions of dollars of free publicity that is available every day.

So just how do you impress the media and stick out in a sea of wannabes? First and foremost, don’t waste their valuable time. Virtually, every media outlet today is operating in this tough economic climate with fewer staff than they had last year. This means that they still have the same pressing deadlines and space to fill but they don’t have enough staff to do it.

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Author of On The Shoulders of Giants

I often get asked to speak on content marketing – specifically what do I do (besides the obvious stuff like SEO) to get good qualified organic traffic onto my website.  Here are some of my top tips which cost very little (or nothing) and are highly effective and easy to implement.

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How can an online service that only lets you write 140 characters per message be worth using to build your business or further your career? After all, it seems to be full of MLM marketers, life coaches and people who are only too happy to tell you exactly what they are doing, every 10 minutes of their day! 

Twitter can be a powerful way to make connections, get feedback, test headlines and put your finger on the pulse of what is hot in your industry – in fact, Twitter can be an asset if used for good, not evil.  Indulge me for a moment while I highlight some very useful strategies that will make your online efforts simply Twitterific.

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