I have been fortunate to discover that there is a reason for all things –  even those that are senseless and incomprehensible – and that we have to learn to trust that there is a bigger picture that perhaps we, as mere human  beings, can never truly understand.

What if you’ve already go the life you deserve?

The most beautiful expression of this idea I’ve ever read was in a children’s  book ‘Little Soul in the Sun’ by Neil Donald Walsh. In the story, Walsh talks of  a Little Soul who wants to be incarnated as a human being to learn  ‘forgiveness’. A Friendly Soul agrees to oblige him by incarnating as a person  to do something to the Little Soul that will help him learn the lesson of  forgiveness. But the Friendly Soul issues a plea of caution and says, ‘at the  very moment that I strike you down, please promise me that you will remember who  I really am, a Friendly and loving Soul, otherwise we will be doomed to repeat  the process over and over again until we get the learnings or until another  Little Soul comes down to help us find the way out.’

In other words everything that happens in our life – the good the bad and the  just plain ugly is the result of an agreement that we have made at some point in  our existence to experience certain things so we can become better human beings  and move on to the next lesson. We are all doing the best that we can with the  resources that we think we have available. Everything is a learning experience  and if viewed from that context, we can become empowered to create a world around us  in the likeness of our dreams and wildest imaginations.

Even the really hard stuff happens for a reason. There is no failure, only  results.

It isn’t about assigning blame or beating yourself up – it’s about  being responsible for your response and deciding how best to move forward and  attract the results that you want.

Blaming others – even if it’s legitimate – robs you of your power. It doesn’t  help you move on – it’s a complete waste of your time and emotion. Put it in the  past and find a way to ensure you never repeat it.

Things don’t change – WE change.

The only way to be the change that you want  to see in the world is to take responsibility for the life that you say you want  to be living. Regardless of the events and circumstances that have occurred, no  answers may be found revelling in excuses.

You are already living the life you deserve and imagine in your mind every day. If you are not happy and you want  more, you need to step up and BE more. Otherwise, you are destined to repeat the  same experiences over and over until you learn the lesson. Even though it may be  a hard pill to swallow, on some level you agreed to experience everything that  has happened to you – you did this with the understanding that it would help you  to grow and to evolve as a human being.

In fact, you already have the life you deserve (and wanted). It begs the  question though – “when are you going to forgive yourself (and others), get the  “learnings” and move on to the next important lesson that you have chosen for  your evolution?”

I recently purchased a pair of authentic Vintage Versace sunglasses online  and was amazed at the number of fake designer sunglasses and handbags advertised  on the internet. In fact, there are more videos and websites dedicated to  promoting and avoiding counterfeit products than there are sites selling genuine  designer items.

What does this tell you?

The market for rip offs and counterfeit items is huge. According to  fashionistas, editors and bloggers in the industry, the total spending on fake  or “knock-off” designer goods eclipses the amount actually spent on the real  thing. In fact, if you see someone on the street with a Versace, Hermes or Fendi  bag, there’s only a 1 in 100 chance that it’s authentic.  Customers prefer replicas.

So how does this impact you and your business?

Unfortunately, many consumers would rather invest a little to give the appearance that they appreciate quality. The fakes are inferior, but many customers choose them anyway because they want to maintain a facade. They want the quick fix – the easy path to looking successful but few want to make the necessary investment of time and money, required to BE successful.

In order to stand out in a marketplace where imitations and charlatans are  plentiful, you need to do the opposite of what your competition is doing.

Where their message is confusing, yours must be simple.

When they are selling features and benefits, you must present the  solution.

Where they are focused on their brand, you must identify your customer’s pain  and cure it.

Where their claims are unsubstantiated, yours must be tangible.

There will always be a long list of vendors and products to satisfy the  insatiable appetite for “almost authentic”. And in the end, the purchaser will  always get exactly what they paid for. If you continue to compete based on price  alone (or intangible claims), 99% of your customers will continue to assume that  you are not the real deal either.

Rest assured, your potential customer will continue to be in pain no matter which  replicas and quick fixes she purchases in the meantime. Eventually, the pain  will become so acute that she will seek out your genuine solution. Make it  easier for her to find you by having a clear message that helps her to decide  and say “Yes.” Help her to know that you are authentic – put a fair price on  what you do, provide tangible proof your solution works and then deliver on your  promise.

Solutions are like diamonds, precious and rare. Fakes are like dry leaves in  the fall, found everywhere.

Article Source: http://EzineArticles.com/6586136

Which do you think is more powerful?

What do you think of Google’s answer to the Facebook “like” button – the “Google +1 for business”?

The Google +1 for business is Google speak for making search more social and to combat that growing omnipotence of Facebook. The Google +1 for business feature allows users to vote +1 on search results they find useful, and to share that preference with their connections in Google chat, Gmail, Google Reader, Google Buzz and Twitter. Users are already amassing and viewing the total number of +1 votes and the names of their contacts who have posted their preferences.

If you caught the last 60 Minutes interview with Mark Zuckerberg, it was reported that Faceook has overtaken Google in terms of preference for web search and page views. Facebook also reports that an astounding 75% of its users log in every single day and many people use it actively to research products and companies – not by viewing their websites but by looking at what their friends have to say about these brands and businesses.

Seems like in addition to SEO, pay-per-click and content marketing, we now have an even more powerful web optimization formula – it’s called “He Said/She Said” – and you don’t need to be a tech guru or an advertising specialist to figure that one out! Before you make a new purchase or try out some new cloud application, do you just do a Google search or are you now also relying on the recommendations and experiences of your social media network?

Google has been all knowing and all powerful in the area of internet search for quite some time – heaven help you if you did something to influence your SEO ranking and they didn’t “like it”. They could wipe you off the world wide web map by dropping you down to page 99 and their was nothing you could do about it. Times sure have changed… Google may not be the #1 employer of choice for IT experts anymore- some believe it has lost more senior managers and IT developers to Facebook (than any other single company) in the past year.

The way I see it, Google must innovate now (and Google +1 for business is just one example) or it will surely go the way of Altavistsa. I know, I know… some of you Gen Y’s out there are saying Alta- who? Enough said.

4 solid strategies to stand out and attract more free media exposure

Media outlets constantly search for stories and people who will captivate the attention of their audiences. What this means for you and your organization is that today is the best time to reach out and earn your share of the millions in free publicity that is available every single day.

How do you impress the media and stick out in a sea of wannabes?

First and foremost, don’t waste their valuable time. Virtually, every media outlet is operating with fewer staff than they had last year. This means that they still have the same pressing deadlines and space to fill but they don’t have enough staff to do it.

If you want your pitch to stand out amongst the thousands that hit their inbox today – it has to be memorable, relevant and thorough.

Here are my TOP 4 Tips to guarantee you attract attention no matter what product or service you are selling.

1. Be Newsworthy.  You can never hope to “make the news” if you have no idea what is going on in the news.  The media is not interested in your product or service.  What they are interested in are celebrities, politicians, sports stars, scandals, natural disasters and other headline news.  If you want to be featured, you need to make what you do relevant in the context of what is happening today in the news. Tie what you do to someone or something that is newsworthy and you will become the go-to-expert for top shows, magazines and newspapers.

2. Tailor Your Story.  If you don’t read a particular publication or follow a show, chances are that it will be almost impossible for you to hit the target with the editor or producer. They get thousands of pitches every day – if it doesn’t fit squarely within what they do, they will simply toss it in the garbage. It is better to send out 2 custom pitches a day that are carefully crafted than 100 generic emails or faxes that are too broad to appeal to anyone.

3. Create your own news. The other day I got a call from a national news organization who read my pitch that 1/3 of the population suffers from insomnia. They immediately wanted to interview me. Now, insomnia has been around since the beginning of time. Why did it become a pressing national news story on Tuesday at 9am in Melbourne? 1/3 of the general population is a lot of people. If something affects a lot of people, it becomes newsworthy. The trick to garnering media attention is to take some aspect of what you do and make it tangible and real (as a problem) to the lives of many.

4. Follow the story and add to it.  If you watch carefully you will notice that the media tends to follow a hot story for an extended period of time. Take for example Claire Werbeloff, the chick-chick-boom girl, who became a Youtube sensation around the world for lying about  the events leading up to a Kings Cross murder. Even though she had no talent, connection to the crime or evidence, we were forced to endure more than 4 weeks of national coverage on her (not the crime).  She eventually went on to be featured in Ralph magazine and was offered work with Channel 9.  To emulate this you need to track the pulse of hot news stories and be on the lookout for opportunities to enhance the coverage by contributing insights and expert commentary. When it comes to breaking news, the media is on the look-out for related subjects which add to the story or new angles that are fresh and captivating.

Media outlets capture eyeballs with news and they are not in the business of selling your products or services. By following the news and becoming newsworthy, you will increase your chances exponentially of being picked up and featured.

The good news is that media outlets are constantly searching for stories and  people who will capture and captivate the attention of their audiences. What  this means for you and your organization is that right now (TODAY) is the best  time for you to reach out and earn some of the millions of dollars of free  publicity that is available every day.

Article Source: http://EzineArticles.com/3142180

Are you really depressed or just plain angry and frustrated?

Many people believe that depression can result from anger turned inwards. Anger and depression are simply states of mind just like sadness, frustration, confusion etc.  Yet many people mistakenly ask the question “is anger a symptom of depression”?

Anger does not cause (nor is it a symptom of depression). In my clinical experience, persistent anger does often co-exist with MANY other negative emotions – frustration, despair etc. However, in assisting clients to release these deeply ingrained patterns of negative emotions, it is often necessary to work with and release anger first as it is a strong, dominant, primary emotion. Often, unless anger is released first, it is impossible to face or address the underlying issue(s).

However, I do not believe anger causes or is a symptom of depression per se.

Depression often presents when a person is constantly worried about problems they perceive they have no control over. It results from a tendency to focus exclusively on the negative – thought, spoken word, physiology etc. Like anger, depression is not something that happens to us – it can be created and exacerbated by our thoughts, words and physiology over time. Over long periods of time, it is possible to develop a habit of being angry all the time and/or a habit of being depressed.

Statistics prove that the majority of us focus more of our attention on what we don’t want (or are afraid of) and we tend to do it with passion! Science has already proven that anything we do with strong emotion and passion creates a deeper engram (impression) on our minds.

Changing deeply ingrained habits or repetitive states of mind (whether they be positive or negative) requires repetitive autosuggestion over a period of at least 21 days. This fact was discovered in the 60’s by a plastic surgeon named Maxwell Maltz.

What this means is that we are always in control of our experience of the world – our emotions, our meanings and the habits we develop over time. No one causes us to feel angry or depressed. It is something that we choose to do ourselves, in response to our life experiences. The good news is that we can take responsibility and “unchoose” the unproductive states of mind or habits….thereby changing forever our results and our destiny.