When did you last ask your customers what they want?

Is your business growth starting to plateau or stagnate?

It’s easy to sit back, take the foot off the accelerator and watch the sales  roll in, especially if you’ve been satisfied with your recent performance. But  keep in mind that if you slack off too much, your competitors will soon catch up  and eventually put you out of business.

Take a look around – businesses (and your competitors) are closing their  doors due to the drop in consumer spending – which means MORE potential  customers for businesses like YOU, that do survive. Today is the best time to  take steps to revamp your marketing efforts and respond to the needs and the  pain of your target market.

In these tough times, it’s going to take more than “thinking outside the box”  and goodwill with existing customers to secure the survival of your  business.

I want you to STOP right now and make a list of everything that you (and your  competitors) do NOT do to make it easy for your prospects to buy from you. If  you want to succeed over the long term, you will take a good hard look at both  of these lists and find a way to do whatever it takes, for as long as it takes,  to win your customers and keep them.

Granted, this is not an easy task. Most businesses will continue to do what  they have always done – guess or assume what they think their customers need.  However, no matter how challenging it is to ask the hard questions and  re-engineer your strategy, I guarantee it will be a whole lot less painful and  stressful than going under.

I had a married couple come to me once for advice and coaching – both the  business they were in and their relationship were at the breaking point. The  husband turned and said to me “I don’t understand it. I do everything humanly  possible for my wife and she doesn’t appreciate me and I don’t think I can  possibly do anything more to satisfy my customers – they are never happy and  always want more. What can I possibly do?”

My answer to this age old dilemma applies to him, his marriage, and to you in  your business right now. “Sounds like you are doing a lot. Too bad it’s  everything BUT the very thing that your partner and customers need most.”

While this may sound harsh, I think you will agree that it is absolutely  true. It does you no good to work harder doing everything…instead of focusing  on the 1 thing that you customers actually need. Wouldn’t it be easier for you  to work smarter, not harder, if you knew with absolute certainty what that 1  thing is?

How can you take the lesson from my client and apply it to your own business  right now?

How could you go about figuring out what that 1 thing is?

I want you to do something really radical today and start asking both your  prospects and existing customers what they need. You need to find out:

• What is the biggest challenge your prospects are facing in their business?
• When your customer thinks of the product or service you provide, what is  THE most painful or difficult issue associated with acquiring it?
• What is  the most important criteria to your purchaser when evaluating a company like  you?
• What are some things that he/she thinks about or considers from a  financial perspective when selecting that product/service or a vendor?
• What  is the key strategic driver for you customer’s decision?

It doesn’t really matter what you have done up to this point or how hard you  are working. There is no prize for volume or quantity. What counts is quality  and relevance.

Are you giving your customers what they want and are you willing to do  whatever it takes to help them cure the pain that they are in?

More of the “same old same old” is not going to differentiate you from the  pack, build trust, win customers and grow your business. Take some time today to  really think about what you offer and how it could be improved to meet the  primary need of your customers. If all of your customers were to leave today,  what would you need to change in order to win them back and survive?

At the end of the day, price is never the determining factor. Once you  uncover the true cost of the problem they are facing, price becomes irrelevant.  Your customers will always be willing to pay a fair price for a product/service  that cures their pain – not to mention the peace of mind that comes with  excellent service. Take stock of what the competition is NOT willing to do and what your customers wnat most from you.

Do something unique – listen and be willing to do whatever it takes to  deliver what they want (and need). Anything less, is simply a waste of your time and money  on everything that doesn’t really matter.

Article Source: http://EzineArticles.com/6586203

Without a doubt, the number #1 question I get asked by clients is ‘how do I break a bad habit like procrastination, worry, insomnia, negative thinking or smoking’? There are a million examples of ways that each one of us holds our own success back by ‘doing’ unproductive habits. To make lasting change to deeply ingrained bad habits using willpower and positive affirmations alone is not realistic.

Everyone knows that positive thinking is undependable and produces inconsistent results, at best. The self-image on the other hand underpins our level of emotional intelligence (EQ), which is now recognised as being an even more important measurement for success than the IQ. It has been scientifically proven that our brain circuits take engrams or memory traces, and produce neuro connections only if they are bombarded with the information for 21 days in a row. This means that our brain does not accept ‘new’ data (ie break a bad habit) unless they are repeated each day for at least 21 days, without missing a day.

If you want to break bad a habit like refusing to let go of the past, spending all your time worrying about what might go wrong, overeating, biting your nails or spending more than you earn, it can be done but it will require consistent effort on your part, every day for at least 21 days. In order to do it, your success rate will improve significantly if you can replace that old habit you no longer need with a good and productive habit that will support you to achieve your goals and find someone to help keep you accountable.

And remember, no matter where you are in your life right now — the choices you have made or the experiences you have had — you can break a bad habit because it is never too late to become the person you were meant to be!

If you don’t know what you are doing, social media can become a nightmare

“With great exposure comes great responsibility.”

Without a doubt, social media marketing is the great equalizer. Until the arrival of  WordPress, Facebook, YouTube and Twitter, big business had an unfair advantage.  Any business could of course create a website but few had the resources and  knowledge to capture global exposure and sales.

Most SMEs had to settle for direct mail, local newspapers, networking,  pay-per-clicks etc. because they simply could not compete with the big budgets  of the big brands. In most cases, the advertising mediums with the biggest reach  and frequency – TV, radio, online banner and outdoor – were out of the grasp of  the average small business.

Social media marketing changed all of that.

With social media marketing, anyone can create an online presence and broadcast their  uncensored views or talent worldwide, for less than $500. People like Justin  Bieber and Lily Allen went from middle class obscurity to millions of fans and  multi-million dollar careers virtually overnight due to social media.

Neilson published stats show that the world now spends over 110 billion  minutes on social networks and blogs. What this means is that you, I and your  prospects now spend 25% of our time (around 12-15 hours a month) visiting these  types of sites. And unlike the consumption of other types of media, social media  is doubling year on year, it’s inexpensive and it’s now available 24/7 on mobile  devices.

And therein lies the problem.

Good and bad news, whether true or untrue, can spread online like an  epidemic. As opposed to advertising (which is initiated by you), a large  percentage of what is said in social networks (and social media marketing) is contributed by people outside  of your organization. How do you keep track of every single thing that is said  or written about you? It’s almost impossible to monitor and control where and  how your brand is mentioned online.

That’s why social media marketing has the potential to boost your reach and sales  exponentially, but it could also easily bring out the worst in your company.  With this in mind, what do you need to consider and do in your business to  mitigate the risks?

1. Social media marketing is for social interaction

The focus of traditional marketing and advertising is on lead generation and  sales. However, in social media marketing, it’s all about engaging with others, exchanging  information and creating relationships. In order to excel in the realm of social  networks, you will need to offer value upfront (to gain followers) and then  focus on getting to know them and understanding their needs.

Prospects and customers are more interested in the interaction they have with  you than they are on the deals or special offers. If you don’t engage with your  followers on their terms, you risk doing more harm to your brand than good.  Think of how many people and businesses have asked you to “like” their brand,  re-tweet a message or join their mailing list in the past 24 hours? We are  inundated with brands talking at us in social media and it is getting harder to  create an impression and persuade us to act.

2. Look for opportunities to turn around customer experiences

You will discover more in one week about your brand in social media marketing circles  than you will find in a year of traditional research. People don’t censor their  opinions when they share with their friends and you are likely to hear a lot of  stories of how you have fallen short of expectations. All of this is a very good  thing because it means that you have a direct opportunity to make it right. Of  course, you have to be listening and you need to have a strategy on how you will  deal with it. In the absence of these 2 things, you are actually worse off  because the story will spread like wildfire and it will carry a much greater  weight since it is shared among friends.

Most will mistakenly view social media marketing as a great place to sell more stuff.  It is actually a far better place to listen to what your customers are saying  and take action to turn bad experiences into positive ones.

3. What is it really costing you?

On the face of it, social media marketing appears practically free. However, when you  factor in the time it takes to produce content across various mediums, cross-  promote it, reply to followers etc., it could easily turn into a full time job.  Your time (or the time of a team member) is valuable and needs to be measured  against the returns generated by the online activity. Return on investment  online is a function of both tangible and intangible factors.

In my experience, far too many small businesses are getting caught up in the  hype of social media marketing without a clear understanding of the real cost or return.  Why spend hours a day posting and interacting online if you can generate a  better response by speaking directly to your customers or asking for a referral?  Social media marketing only promises you can talk to more people for less money, it  doesn’t guarantee that anyone will listen or that you will earn the same return  on investment that you could receive elsewhere.

4. Be clear about your brand and branding strategy

Prospects often need to see the same message many times before they will  decide to take action. One of the biggest mistakes that you can make is to  overload your audience with too many messages because you are trying to be all  things to all people. Repetition is the key to retention. In order to be  remembered and acted upon, your message should be consistent across all channels  including your social media marketing. This means that wherever your prospects and  customers see you, they have to experience your brand and your message in the  exact same way. This can become difficult when you are trying to manage multiple  platforms and respond to what is happening in real time.

It pays to have a very clear strategy before you embark on social media.  Social media marketing is not like traditional advertising channels – it is very fluid and  dynamic. As such, circumstances can change on a daily basis and you need to  outline ahead of time what your key messages are and how they should be  communicated consistently to your audience.

5. Social media marketing is not for everyone

Who manages your social media marketing? If it is not you personally, does that  employee or part-time contractor understand what your plan and overall strategy  is? In many cases they may be the most direct links to your target market and  everything that is said by them on your behalf will have far reaching  implications for your brand and company.

If they are responding to a disgruntled customer or worse, an insane person  who is just trying to create trouble, do they know exactly what to do to diffuse  the situation? If the situation gets out of hand, at what point do you find out  and become involved? Do you have the means to take action and protect your brand  if matters get out of hand or you become the target of defamation?

The reach and potential of social media are great – so are the risks. While  it may seem harmless and fun on the surface, the capacity to do irreparable harm  to your brand is very real. Social media marketing  needs to be entered into with a very  clear plan. It’s not something that you should delegate freely or allow to run  unmanaged.

Start first by monitoring what is said about you and your brand online. There  are many free services online which can assist you to do this. Take some time to  investigate what your competitors and other well known brands are doing in this  space. Then, once you understand the key platforms and what you hope to gain on  each by participating, you can begin to create a community of followers with  confidence, control and safeguards.

It is very possible that the concept of forgiveness may be the most misunderstood and underutilized skill in the human experience.   In the Greek language, forgiveness is the same word as release or letting go.  This definition conjures up sensations of liberation, capitulation and freedom. On paper, it reads like a natural and benevolent process – something one freely GIVES to another to release yourself and others from the past. In practice however, it is often misunderstood as something that someone who has done us wrong must ASK of us.

The most precious gift that we have is our breath – without it, we would simply die. We can live for a short time without food, water, love and light but we cannot live for more than a minute or two without air.  Breathing in and exhaling signifies the natural inevitability of the cycle of life: We take into our bodies the oxygen we need to live and we release or let go of carbon dioxide and other by-products that no longer serve us.

Our experience of life bears a striking resemblance to this natural process. We are constantly taking in the world around us and our interactions with others produce a myriad of consequences – some are positive while others are not.  Unfortunately, negative or hurtful experiences are inevitable. As human beings we all have the same capacity to inflict harm through our words, actions and inactions, whether knowingly or unknowingly. But we all know that we cannot hold our breath forever; the release of by products and things that no longer serve us is an instinctive function. By the same token, sooner or later we all must discover our innate capacity to forgive.

Forgiveness, like exhaling, is an act of faith. It can neither be stopped nor compelled. There is no proof that peace will follow or that the release from anger, vengeance or self-righteousness will be immediate.

On our deathbed, I doubt any of us would say ‘I wish I held onto more anger and resentment or took a bit longer to forgive.’ In fact, if you were to look out into the future and imagine the world and all of your relationships from a position where you knew with absolute certainty that they would be gone tomorrow, would you act differently today?

Would you regret not having closure? Would you mourn the years that you kept yourself enslaved by bitterness, blame and indignation? Would you lament the loss of pleasure, love and peace that could have been yours if only you could have found a way to forgive sooner? Does the thing that you are fighting or obsessing about now really even matter in the grand scheme of things?

We all know our own pain – we are intimately familiar with the injustices that we have suffered, the crosses we have had to bear and the countless nights that we have cried ourselves to sleep. What we don’t fully grasp is the depth of another’s pain – the unspoken abuse, neglect, prejudices, anguish, loss, torment or afflictions. At the time, we think we are the only ones who are hurting and we forget that the scars and burdens of others are not always visible on the outside. We can never truly know another’s plight until we have walked a mile in their shoes.  I believe that the first step toward forgiveness is simply the willingness to take one’s own shoes off and put another’s on.  The rest can be surprisingly easy.

To learn more about forgiveness I recommend that you read On The Shoulders of Giants.  In Chapter 28, I explain in detail exactly how I learned to forgive the four boys who were responsible for the murder of my mother several years ago in Canada.  I know first-hand how difficult it can seem to forgive but I also know the awesome release, strength and freedom that can come from the ultimate gift of love – forgiveness of yourself and others.

Haven’t you already waited long enough to be released from those old emotions that no longer serve you?  When is now a good time to change and to move forward toward your bright and compelling future? 

Could a good spring cleaning boost your business?

It doesn’t matter whether it is springtime or autumn where you live – the best thing that you can do to improve your business right now is a bit of spring cleaning.

By this of course, I mean reinvigorate some of the housekeeping issues that you may have  overlooked in recent times. Over the last few years you may have found it  possible to get away with a few loose ends and haphazard processes, but not any  more.  The tough economic times have changed all of that.  It’s time to get serious about tightening up your systems and securing your future.  Here are my Top 10 Tips to improve your results:

1. Have a plan
Position your business for the year ahead. Decide on your  strategy, set your goals and work on your tactics. Put these together in a one  or two page business plan. Uncertain times call for certain actions.

2. Forecast your cash flows
Maintain a cash flow forecast so you can use  it as an early warning system. The sooner you get an indication that your cash  is tightening the more time you will have up your sleeve to take action.

3. Collect your debtors more quickly
On average how long do your debtors  take to pay you? Aim to reduce this by at least 10 days – if your annual revenue  is $1 million you could save yourself $3,000

4. Reintroduce credit checks
Have you got a bit lazy about running credit  checks? Reintroduce them.

5. Monitor your customers debtor history
Are any of your customers  starting to take more credit than usual? Keep a close eye on them. They could be  feeling the squeeze so be careful about extending too much credit.

6. Evaluate your customers
Do you know who your best and worse customers  are? How much profit are you making from each customer? If you don’t know, now  is the right time to set up systems to track this and….

7. Cull your bottom customers
Harsh as it may sound, concentrate on your  best customers. Lavish them with attention. If you have unprofitable customers,  cull them. You have no room for passengers.

8. Trim your product range
If you are carrying a wide range of stock trim  it. Do this by calculating which of you stock lines are your worst performers;  sell those lines quickly to release some cash. Reduce your overall investment in  stock.

9. Look at your processes
Mistakes are costly so take a look at your  processes. What can you tighten up or do differently to lower the chance of  errors?

10. Have a budget
Having a budget isn’t about cutting costs, it is about  managing costs. So budget your expenditure for the year and track your actual  costs closely. If you see costs starting to climb take steps to reduce your non  essential expenditure.

So in the face of rising interest rates and a global economic downturn the  best thing that you can do to improve your business is to tighten up your belt and the system in your operation.

Article Source: http://EzineArticles.com/5442279