Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Bottled water is one of the most profitable drink products in the world, selling for 3000 to 9000 times what most of us pay for the perfectly safe, inexpensive liquid that comes out of our tap at home.

To put this in context, paying $2.40-3.90 for a 750ml bottle of water is equivalent to:

• $10,000 for a tuna sandwich at your local cafe or
• A bill from your water company this month for $3000/tonne of water (as opposed to the going rate of $1.2/tonne)

According to the Australasian Bottled Water Institute, Australians consume over 250 million litres a year at a price of $385 million.  We have been systematically brainwashed by the beverage industry to believe that our tap water is somehow unsafe or insufficient – look around and you will see that there are now hundreds of brands competing for your attention with clever marketing campaigns designed to scare, seduce and mislead us to part with our hard earned money.

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Rhondalynn Korolak, Author of "On The Shoulders of Giants"

More important than originality or intrigue, is the ability for a writer to help us experience the world in new and meaningful ways.  Far beyond the obvious –  the power of words to make you hear, to make you feel, to make you see—and above all to make you dream.  Words hold the power to define and eradicate boundaries – both physical and mental.

Twitter has the potential to separate the literary men (and women) from the mice!  Where else can you say so little or so much with 140 mere characters?  I would advocate that if you can master the following Twitter secrets, you will have learned all that there is to become a better, faster, more concise, compelling and articulate writer.

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Rhondalynn Korolak

The good news is that media outlets are constantly searching for stories and people who will capture and captivate the attention of their audiences.  What this means for you and your organization is that right now (TODAY) is the best time for you to reach out and earn some of the millions of dollars of free publicity that is available every day.

So just how do you impress the media and stick out in a sea of wannabes? First and foremost, don’t waste their valuable time. Virtually, every media outlet today is operating in this tough economic climate with fewer staff than they had last year. This means that they still have the same pressing deadlines and space to fill but they don’t have enough staff to do it.

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Rhondalynn Korolak

For those of you who were at the South Melbourne Business Association breakfast this weekend, as promised, here is a copy of the powerpoint presentation slides with more content and specifics…

http://docs.google.com/present/edit?id=0AYBH8mMoO9b6ZGY5czUydDNfMWhkMnZoNGZu&hl=en

Please feel free to contact me with any questions that you might have – I am happy to elaborate on these topics and provide whatever further guidance I can…

Author of On The Shoulders of Giants

I often get asked to speak on content marketing – specifically what do I do (besides the obvious stuff like SEO) to get good qualified organic traffic onto my website.  Here are some of my top tips which cost very little (or nothing) and are highly effective and easy to implement.

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