21 Feb 2012
Botox is either a miracle cure for migraines and worry lines or a toxic scam – it all depends who you speak to. Fuelled by our obsession with youth and beauty, it is estimated that more than a quarter of a million injections were given in Australia last year alone.
When did we decide that older does not mean wiser, and in fact, now means unattractive and unwanted?
Somewhere along the line it has become unappealing to let others see our emotions. The smile and frown lines we have come to expect and rely upon, are disappearing. If a person’s appearance is frozen and expressionless, how do we know what they are thinking and feeling? And more interestingly, does anybody even care? Are we trying to mask the facial clues or cover up the underlying emotions?
We now have infinitely more tools to articulate ourselves but do we really have better communication and relationships? More and more we find ourselves relying on highly impersonal means – SMS, Facebook, Twitter and email – to keep in touch, convey information and build relationships.
It seems like we are talking to everyone but not really connecting with anyone.
Only 7% of your communication is attributable to your words and 93% is conveyed by non-verbal means. Even though it is largely unconscious, you rely heavily on body language to discern what is (and is not) being said. Without these vital clues, you must make assumptions to fill in the gaps and hope that you are right. Oftentimes, you may find that you have missed the mark completely.
In essence text messaging, social media and email are the communication equivalent to Botox.
They allow you to defy time and distance by reaching MORE people but connecting with and accomplishing far LESS. What happened to the good old days when you picked up the phone and spoke to the person you needed to be in touch with or met them in person?
Perhaps we’ve all just become far too busy for such primitive means?
Technology does have its place in our personal and business lives – but when is the last time you shot someone an email in order to avoid speaking with them? Have you ever sent a message and later discovered that the person on the other end took it the wrong way? I would bet you can think of a handful of examples where you have used technology in order to sidestep a difficult situation.
My point is this – if you want to build effective relationships and influence others you need to take responsibility for the effectiveness of your communication. While it may be easier to cut corners, inject fillers or hide behind technology, the wrinkles it creates will eventually come to the surface and bite you on the cheeks. Not only is it cheaper to grow old and communicate directly, it is also more beautiful and less addictive.
Click on video above to see and hear Rhondalynn in action.
You may be surprised to hear that 95% of your prospects don’t really understand you message. You have to understand that your potential customer is simply in pain (in some aspect of his life) and he is looking for the solution. So he has come to you… and what do you do?
Let’s take a look at your last ad, press release, email or even the home page of your website. If you are being honest, I would bet that more than 60% of the prime real estate here is focused on YOU – your brand, your product/service, what you are doing and why you are doing it. And if you are using visuals they are probably of your products, your machinery, your location or even YOU.
And if you are like most business owners, the last 40% of your time and space is spent trying to cram as many words as you can into this bottom section to let your prospects know just how much you can do. In my experience, most of you are spending way too much time trying to impress your audience with fancy words and descriptions.
Here’s the bad news – you’ve already lost your potential customer. In fact, you put him to sleep about 2 minutes ago.
Your brain accounts for 2-3% of your body’s mass but uses 25% of your body’s energy. This is a very important fact to know if you are trying to influence or persuade others. Your brain is the 2nd most energy consumptive organ in your body – if you don’t give it what it needs, it will control your thinking. For those of you who are hungry right now, you know exactly what I am talking about.
From a survival perspective, the brain doesn’t like to use more energy than it has to. If you can make it easier for your customer’s brain to grasp your message, process it quickly and decide, you are more likely to get a YES.
Just for fun, I would like to introduce you to one of your customers… well, at least the decision making brain of one of your customers.
The part of your customer’s brain that decides is the same brain that you and I share with this crocodile. This part of the brain is solely focused on what? Survival, that’s right. Does Mr. Crocodile care about your brand, your products, your photo or your features and benefits? No. Does it care about win/win? No. It is solely focused on itself and physical survival. This part of your customer’s brain gets triggered within 30 seconds and is permanently tuned into the WIFM (what’s in it for me) radio station – constantly scanning to protect itself from pain or death.
So what does this mean for you? To the extent you understand the pain of your customer and are here to help him solve it, he will listen to you or read what you have to say.
Let’s come back to your marketing message for a moment. How can you use this insight for your next ad, press release, email or your website?
First, you are going to stop wasting your most valuable real estate talking about your products, your background, your brand, your philosophy or who you have been certified by. Your clients do not care. If this box represents 100% of the time and space that you have to get your message across right now, you need to spend 80% of it:
– Showing your customer you understand his pain
– Recreating his pain
– And offering THE solution with proof you can deliver
This means that you should never waste it with a lame opening statement like “Introducing our new spring line”, “welcome to our newsletter” or “here are our latest clearance items”. While important to you, they mean nothing to the part of your customer’s brain that decides. They are like a bedtime story for your customer.
If you are using photos or video, and I highly suggest you do for reasons that we will cover in a session together very soon, you want to select visuals that support what? That’s right – recreating or demonstrating you understand your customers pain. This is not the time or place (if you are an electrician for example) to show a picture of you and your van. That photo is about you and not your customer’s pain. Remember your customer is tuned into WIFM radio station.
Also, if you are going to feature your brand or logo, it does not belong up here in this important 80% area.
That leaves only 20% for your call to action and contact details, which is plenty of space if you have captured your prospects attention up top in the 80% zone.
Do you remember when I made the bold claim that 95% of your prospects don’t really understand your message? As you can see, the reason for that is really very simple – your customer has come to you in pain (in some aspect of his life) and his crocodile brain is solely fixated on finding THE solution. This part of his brain, which is responsible for decision making does not have the time or patience to sit around reading or listening to information that is all about you. If you don’t capture his attention in the first 30 seconds with something that is relevant to his pain, you’ve lost him. He can’t possibly understand your message no matter how clever or funny it is because he’s not even paying attention – his reptilian brain has already moved on to look for the solution that will keep him alive or cure the pain .
I want you to assume for a moment that you are dying of thirst. Would you be willing to sit for an hour while I substantiate my credentials, talk to you about why I started my company and educate you on the value and qualities of my pure spring water? Or would you simply get up, walk across the street and find the water that you need to survive?
What if you were dirty and itchy? Would you be any more willing to listen to me focus on my brand or my product for an hour? How long would it take before you just got up and found something to wash yourself with?
And what if your house were on fire? Would you kick back and read 3 pages of stuff on my website about how great my water is or would you rather find someone right now who can help you put out the flames?
The bottom line is this – the quickest way to connect with your customer and get the attention of the decision making part of his brain is to let him know immediately that you understand his pain and can cure it. If you do this well upfront, he will listen to whatever it is that you have to say.
This insight will help you go from boring your prospects to convincing them and that’s good for your business.
07 Feb 2012
First let’s get one thing straight – happiness and optimism are not the same thing. Happiness is an emotion, a feeling, a state of mind that can be changed in an instant. Optimism is something quite different – it is a belief about the future.
Optimists trust that the future will be mostly good – they also believe their decisions, choices and actions shape their destinies. There is evidence to suggest that optimists tend to have better coping mechanisms and tend to be less negatively impacted but life’s little ups and downs. They recover faster, tend to eat right and exercise, are less likely to smoke, suffer less from aches and pains and are at a much lower risk for dementia and other diseases.
But what if you’re not a natural born optimist? Studies seem to indicate that optimism is only slightly influenced by genetics – 20% at best. In fact your experiences, the language you use to describe them and the meanings that you have attributed to them shape your world and your future outlook. Every single one of us can learn to become optimistic. However optimism is not achieved by making a decision one day to be optimistic – it takes more than attempting to change your feelings or outlook consciously.
Particularly in this time of economic uncertainty, faith and optimism are powerful belief structures. Arguably however, both are habits and need to be developed and nurtured over time. In fact 99% of what we do is pure habit – the domain of the subconscious.
Positive thinking alone is inherently undependable. Sustained optimism requires more than The Secret, The Law of Attraction and a few positive affirmations. Optimism is not something you are born with – it is a learned behaviour/habit. The same is true of pessimism. When the going gets tough, affirmations fly out the door and the subconscious habits will kick back in and cause all of us to sabotage our own success. In actual fact, each of us is our own worst enemy.
At the end of the day, it is not what happens to you that matters. It is about who you are and what you become because of, not despite, what happens. Change your perspective today…change your life forever!
Article Source: http://EzineArticles.com/2919330
Do you find yourself asking for THIS and THAT with the Law of Attraction… and not getting the results that you want?
The secret to manifesting your desires may be as simple as asking better questions.
Have you ever asked yourself: WHY do you want IT _____ (the desire)?
Do you believe that getting it means that you’ll finally have _________ (the real result you desire)? Is having _________ (real result you desire) the driving force behind you reaching your goals, or is there a much deeper reason (a deeper meaning behind it for you)?
For example let’s use a profession like coaching (you can substitute any career or goal that you like here). Just imagine that you are out there right now wondering whether or not you should become a coach. Next you might wonder WHY do you want to be a coach? Do you believe that being a coach intrinsically means you’ll make more money, have more flexibility, be in charge of your own destiny, be happier or have more satisfaction? Is having a huge bank account the driving force behind coaching or is it passion for helping others and confronting new challenges everyday that fulfills you?
You may want the coaching business, to get money, prestige, fame or variety… Then again, you may want to coach for the simple pleasure of helping others. Or you may even want to coach to fulfill your own desire to be needed, listened to, respected or admired. More likely, you may want all of your desires fulfilled so that you can FINALLY BE HAPPY.
Therefore, it begs the question, does being a coach (or any other job, profession or goal for that matter) = happiness?
For some it may….but for MOST it’s just barely enough motivation to make you get off the couch in the morning and make something happen. The end result HAPPINESS is so intangible, seemingly elusive and far out in the distance. It just doesn’t seem real because it is something that we are constantly striving towards but that we never truly seem to reach.
In my experience, having the result or desire of happiness, fulfillment or success (or substitute any state of mind that you like) is not enough to drive you toward your goals. Happiness, success and peace are in the here and now. They are not an end destination – something that you drive towards or “try” to obtain. No matter how many goals you set and hours that you work, you will never end up at the train station of happiness or success. You need to get on the train of happiness or success now and see where it leads you. Happiness and success are who you are already – or at the very least, who you are capable of being right now if you choose to be. Therefore, they can’t possibly be something that motivates you to achieve your goals.
If you are currently struggling to reach your goals, I want you to stop right now, sit down and examine what the real and deeper meaning is for you. The real “WHY” that you want to have a result or an outcome. Once you connect to this real WHY – and you will know it when you have stated it because you will connect to some REAL EMOTION – that will be the moment when the tires hit the pavement and you begin to get real traction and momentum towards achieving your goal(s).
From my own experience as a coach, author and speaker, I can tell you that writing and publishing a book is not easy. If I simply wanted to have happiness or to make a few dollars selling a book, it simply would not have been enough to keep me moving forward when things got tough. For me, the driving force behind my first book was 2 THINGS – (1) I want for my mother’s life to have meant something and for her love and kindness to live on forever and (2) I want to be in a position to financially support children from disadvantaged backgrounds to have the food, clothing, supplies and support that they need to stay in school. It’s that simple for me. It was never about the book, the career or the goal – it has always been about the deeper meaning for me.
Now I don’t know what the REAL WHY will be for you….now might be a really good time to figure out what that is for you. But I do know that when you find it, you will become UNSTOPPABLE and your success will become INEVITABLE!
There are always going to be several things constantly competing for your time – marketing campaigns to design, team members to manage, customers to respond to, business opportunities to explore, issues to follow up, personal commitments etc. However, whenever you try to work on too many things at the same time, inevitably none of them ever gets done. Business success often comes down to focus.
To assist my clients in staying on track and keeping things simple, I developed the following list of 5 simple techniques/questions to put things into perspective. When in doubt – check the list for guidance.
1. Has Anyone Died? If not, relax and calm down. As long as no one has died, it’s really not that serious and there is a solution to every challenge you face.
2. Are You Trying to Eat an Elephant in One Sitting? Breaking things into bite sized chunks makes the world of difference. Having broad high level goals are good but having an actionable plan is essential. A detailed, step by step plan can help you to identify how you can get from where you are to where you want to be. Remember, a journey of 1000 miles begins with one step.
3. Are You In A Bad Neighbourhood? If you are not in a good place emotionally, change your physiology immediately. That means get up and get moving, put on your favourite song or do the “dance of joy”. Whatever it takes, do it NOW.
4. Are You Grateful For What You Already Have? It is impossible to bring more of what you want into your life if you are feeling ungrateful about what you already have. It has been said that the whole is more than the sum of its parts. In many ways gratitude is a bit like that – it’s not what you say, the mere words that count, but sum of the words and the heartfelt emotion behind them.
5. Are You focused on What You Want or Don’t Want? Whether we realise it or not, we are visualising things all the time – visualising either what we want or don’t want. If you are relentlessly focused on the negative outcome and are riddled by fear that WILL impact your reality.
It’s very easy to get so caught up in the emotion of emergencies, disruptions and day to day activities that you can easily lose sight of what is most important to your business success and well-being. These simple tips and questions will help you stay more in touch which is what is most essential to you and your compelling future. These techniques (and keeping a sense of humour) are vital to helping you to stay in focus with your ultimate goals and business success.
Article Source: http://EzineArticles.com/2314715