Rhondalynn Korolak

Did you know that inventory is one of the great hidden costs of business?

Business owners should understand its importance of keeping it under control.  Visit http://www.financialforeplaybook.com  for more on this story…

Is Inventory Killing Your Business?

Did you know that inventory is one of the great hidden costs of business?Very few business owners understand its importance and the significance of keeping it under control. Inventory ties up your cash while providing little benefit to revenue – until the items are sold.  Excessive inventory can weigh a business down and ultimately lead to revenue losses.

Excess inventory is so often the primary cause of cash flow problems that it is worth your time and effort to consider how your current stock holdings are affecting the health of your business. And it’s why you should have a clear understanding of how much inventory you have, how much you should realistically have, what it’s worth today, and how old it is. 

Every time you buy stock for your business, you should see the purchase as an investment. Like any other investment, you should expect it to provide you with a financial return in a short period of time.  If there is a significant gap between when you buy the goods and when you turn them into cash by selling them and collecting the money, you need to re-assess the value of your investment. 

When you spend before you earn you are effectively taking out a loan for the intervening period. Very often this will require a ‘real’ loan from some sort of finance company, a delay in paying suppliers or a delay in paying yourself.  If you want to improve the cash flow and health of your business quickly and without spending a dime on advertising, take some time out today to review your stock levels and get rid of excess inventory. 

Rhondalynn Korolak, Author ofFinancial Foreplay® and On The Shoulders of Giants

We live in a world with a million possible distractions, pressures, emergencies and interruptions, how can we stay possibly stay focused (on our goals) and sane?

There are always going to be several things constantly competing for my your time – marketing campaigns to design, team members to manage, customers to respond to, business opportunities to explore, issues to follow up, personal commitments etc.  However, whenever you try to work on too many things at the same time, inevitably none of them ever gets done.

To assist my clients in staying on track and keeping things simple, I developed the following list of 5 simple techniques/questions to put things into perspective. When in doubt – check the list for guidance.

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

It has been over 50,000 since human beings lived in caves.  All those years ago, life was pretty much about survival – each morning our ancestors would emerge from their caves and scan the horizon for imminent danger.   Although things have changed a lot in our external environment in the last few thousand years, in many ways, the wiring in our brains has not.  In fact, 90% of what you and I do on a day to day basis is still based on that ancient wiring and survival mentality and it is precisely this legacy that needs to be re-directed to prevent self sabotage from holding you back, personally and professionally.

You see our brains are wired to spot and avoid danger.

Even though the danger may not be “life or death”, we see this dynamic play out in our work environments almost every day.  For every daring and outlandish new idea that is proposed by one hopeful soul, there will be a long list of sceptical colleagues who are willing to offer 20 reasons why the idea might fail or cause harm.

So, how does this play out exactly?

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Rhondalynn Korolak

Science has already proven that the brain does not know the difference between what is vividly imagined and reality. If we experience only a fraction of what is possible in terms of the stimuli that we notice or pay attention to, and our experiences are directly influenced by what we value, believe and expect, then it follows that by changing what is happening in our mind we can actually change our entire reality.

If you act as though you are courageous, then you will be courageous. If you act as though you are confident and take on the persona of someone who is confident, then you become confident immediately. Because our mind has such a profound influence on our external experience, adopting and making beneficial emotional states a regular habit is the first step to truly mastering your life.

7 Marketing Secrets Lady Gaga Can Teach You for FREE

“I’m your biggest fan, I’ll follow you until you love me
Papa, paparazzi
Baby, there’s no other superstar, you know that I’ll be
Your papa, paparazzi”

In today’s challenging business environment, customers demand more from the products and services they buy—they want what they want, when and how they want it.  And if they do not get it from you, they can and will obtain it from one of your competitors. Therefore, creating raving fans—customers who love what you do and are willing to follow, listen and respond to your call(s) to action —can give you a significant strategic advantage and improve your bottom line.

Now some of you may be wondering “what does Lady GaGa have to do with best business and branding tactics?”  She’s never attended business school nor does she have a history of entrepreneurship.  While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.  Whether you love or hate her (and 99% of you are definitely in one camp or another), it is difficult to ignore the tremendous achievements of this branding genius.

Less than 18 months ago, she was virtually unknown – and today she has two platinum selling albums and is the envy of artists that have been in the business for decades.

How did she do it? 

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