7 Marketing Secrets Lady Gaga Can Teach You for FREE

“I’m your biggest fan, I’ll follow you until you love me
Papa, paparazzi
Baby, there’s no other superstar, you know that I’ll be
Your papa, paparazzi”

In today’s challenging business environment, customers demand more from the products and services they buy—they want what they want, when and how they want it.  And if they do not get it from you, they can and will obtain it from one of your competitors. Therefore, creating raving fans—customers who love what you do and are willing to follow, listen and respond to your call(s) to action —can give you a significant strategic advantage and improve your bottom line.

Now some of you may be wondering “what does Lady GaGa have to do with best business and branding tactics?”  She’s never attended business school nor does she have a history of entrepreneurship.  While it is easy to question her outlandish costumes, her repetitive child-like lyrics, and her over-the-top media stunts, it is hard to ignore her obvious musical talent and her ability to be at the right place at the right time with the right tune.  Whether you love or hate her (and 99% of you are definitely in one camp or another), it is difficult to ignore the tremendous achievements of this branding genius.

Less than 18 months ago, she was virtually unknown – and today she has two platinum selling albums and is the envy of artists that have been in the business for decades.

How did she do it? 

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

Have you ever heard somebody say to another person “Don’t spill that coffee.” and seen that exact thing happen, that you know will happen…. which is that they do spill the coffee by accident!  

Right now you are laughing because it is funny.  It is funny because it happens all the time.  For some reason it seems the more you tell someone NOT to do something, the more likely it is that it WILL happen.  Why is that?  Sometimes we attribute it to simple disobedience – for example a child testing a parent, when the parent has said “don’t do that.”  

However, it is more than just a simple testing of the boundaries.  There is a biological, scientific reason for this and it has to do with the way that our brains are wired.

So why do we always seem to do the very thing that we are told not to do?

Read More

Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

I have been fortunate to discover that there is a reason for all things – even those that are senseless and incomprehensible – and that we have to somehow learn to trust that there is a bigger picture that perhaps we, as mere human beings, can never truly understand.

The most beautiful expression of this idea I’ve ever read was in a children’s book ‘Little Soul in the Sun’ by Neil Donald Walsh. In the story, Walsh talks of a Little Soul who wants to be incarnated as a human being to learn ‘forgiveness’. A Friendly Soul agrees to oblige him by incarnating as a person to do something to the Little Soul that will help him learn the lesson of forgiveness. But the Friendly Soul issues a plea of caution and says, ‘at the very moment that I strike you down, please promise me that you will remember who I really am, a Friendly and loving Soul, otherwise we will be doomed to repeat the process over and over again until we get the learnings or until another Little Soul comes down to help us find the way out.’

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Rhondalynn Korolak, Author of "Financial Foreplay®" and "On The Shoulders of Giants

What if I told you that YOU are you’re own worst enemy?  Would you be offended or would you smile and agree, because you know it’s true.  It’s true for ALL of us.

You can tell a lot about a business person by the way they spend their time. We all spend our time in various ways. Many business owners and senior executives tell me that there is not enough time in the day to get everything done. Personally, I have a belief that there is always enough time in the day to do all of the things that are WORTH doing.   The key is to identify what is worth your while.

Sometimes activity can be a kind of anesthesia for the pain of not achieving the results you want and deserve. Action is always better than procrastination. However, more activity is not always better than less.

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